By microsoft office
Книга eleven Steps to Create a profitable site eleven Steps to Create a profitable site Книги net дизайн/разработка Автор: Microsoft Год издания: 2007 Формат: pdf Издат.:Microsoft Страниц: sixty four Размер: 3,4 Язык: Английский 34 (голосов: 1) Оценка: Microsoft place of work dwell Small enterprise and Startup country are dedicated to assisting marketers commence and nurture their companies through supplying recommendations that may be positioned into motion instantly.
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This ebook covers the total strategy of construction an internet site. This procedure comprises even more than simply technical wisdom, and this publication provide you with the entire details you will want to appreciate the strategies at the back of designing and constructing for the internet, in addition to the easiest skill to bring expert, best-practice-based effects.
Learn how to create web content fast and simply with Hypertext Preprocessor? no past programming event required! personal home page 6 quickly & effortless net improvement presents a step by step, learn-by-example route to studying via easy-to-understand language and illustrations. in contrast to the verbose text-only chapters present in so much programming books, the quick & effortless net improvement kind appeals to clients who're new to Hypertext Preprocessor, or to programming more often than not.
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Extra resources for 11 Steps to Create a Successful Web Site
Every month or so, visit a search engine and input the keywords you're using and considering. You might be surprised at the results. Also, call your top customers and ask them what keywords they currently use. 10. Use your keywords consistently. An Microsoft adCenter study found that users gave a nearly 50% higher "likelihood to click" to listings in which the keyword was included in both the title and the description. Copyright © 2007 StartupNation, LLC 53 Try Pay-Per-Click If you’ve included an advertising budget in your planning, consider pay-per-click or PPC marketing – at least in the early days – for instant Web traffic to your site.
Take a look at your Web site on a variety of monitors. Color settings and screen resolutions vary, and an LCD monitor’s quality is much higher than a standard CRT monitor’s. You can’t do much about it, but if you see drastic differences between monitors, fine tune a little to cut the gap. Copyright © 2007 StartupNation, LLC 48 Tip Key Web site reports How do you know how well your Web site is performing? How many visitors come to your site? Which pages do they visit most? You can get this information with a few clicks of your mouse with Site Reports, which are bundled with every Microsoft Office Live Small Business subscription.
This is especially important if you work with highly sensitive data like customers’ health information or financial data. 5. Restrict employee access to your Web site. Only those who absolutely must be able to update it should have the password and/or administrative privileges. Change the password on a regular basis. Copyright © 2007 StartupNation, LLC 58 Manage Existing Content Even the most basic business Web site should be regularly refreshed with new information, images, promotions and services.