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Gale Crosley CPA, Debbie Stover's At the Crossroads: The Remarkable CPA Firm that Nearly PDF

By Gale Crosley CPA, Debbie Stover

If you would like to grasp how one can swap your underachieving company, on the Crossroads: The amazing CPA company that almost Crashed, Then Soared could carry the most important to a shiny new destiny. This leading edge e-book is advised in tale shape, drawing the reader backstage of a dysfunctional workforce that applies Crosley?s perform progress version to beat the defects to supply a hugely sensible workforce.

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Extra info for At the Crossroads: The Remarkable CPA Firm that Nearly Crashed, then Soared

Sample text

When you’re developing an opportunity,’’ Alex explained, ‘‘you divide the decision makers up and assign people to develop relationships with each of them one on one. ’’ Joe nodded in appreciation. ‘‘It’s something CPAs don’t do instinctively, so you have to reinforce it constantly. ’’ Throughout both meetings, Joe marveled at the extent to which W&F partners took responsibility and ownership. And Katherine, in Indigestion for Breakfast 29 her capacity as business developer, was clearly an integral part of all efforts involving significant opportunities with both current clients and prospects.

Durwood Poole had come emptyhanded, and he sat for a while affecting an air of supreme disinterest. Eventually, though, as the list grew, and the other partners continued to make notes and update the running totals, Durwood suddenly decided he felt left out. He shifted in his seat, then reached inside his coat pocket and found a pen. He reached down for his notepad and found himself without one. He then stole a quick look around the table and decided it was safe. As unobtrusively as possible, he lifted his Starbucks cup slightly and slid the small brown napkin out.

The answer that always came back—that Charles provided a security blanket where potential lawsuits were concerned—just didn’t seem to cut it any longer as justification. Joe sensed that his thoughts had started down a dangerous path. I don’t need to think about this stuff now, he thought. I’m here to listen to Alex’s people, not to obsess about my own. Joe did just that. He listened. For the rest of the afternoon, he listened. A Toast to Hope By the end of the day, Joe had a ton of notes and a heart full of hurt.

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