By Greg Niemann
Even if its brown vehicles are on each block and its supply provider reaches greater than two hundred international locations, UPS is one of the world’s so much underestimated and misunderstood companies.
For the 1st time, a UPS “lifer” tells the behind-the-scenes tale of the way a small messenger provider grew to become a enterprise colossal. mammoth Brown finds the extraordinary 100-year background of UPS and the lifetime of its founder Jim Casey—one of the best unknown capitalists of the 20th century. Casey pursued a Spartan company philosophy that emphasised army self-discipline, drab uniforms, and reliability over flash—a version that continues to be mirrored in UPS tradition today.
gigantic Brown examines the entire seeming paradoxes approximately UPS: from its conventional administration variety and strict guidelines coupled with excessive worker loyalty and powerful hard work family members; from its ancient “anti-marketing” bias (why brown?) to its sterling model loyalty and attractiveness for caliber.
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Extra info for Big Brown: The Untold Story of UPS
For entrepreneurs, Seattle had everything to offer. Four major express companies (Wells Fargo, Adams Express, American Express, and United States Express) were handling interstate shipments in 1907, operating over about a dozen railroads. The express companies shipped contracted mail, goods, and other commodities, but the business of messages, parcels, and intracity deliveries was up for grabs. Today, if we want answers, we pick up the telephone. If we need ingredients for dinner, we hop in the car.
Often the laws did not apply to immigrant families. Most perceived child labor as exploitative, but for the Caseys, there was no alternative. It was critical. With two younger brothers to protect and a mother and an ailing father to support, eleven-year-old Jim Casey had developed a maturity that belied his age. His family was in precarious straits, and it was up to him to solve the problem. In 1899, Jim shouldered his responsibilities, quit school, and set off to find a job, just as he had watched his father do so many times.
Soon the youngest brother, George, also went to work. c03 36 1/2/07 3:02 PM Page 36 BIG BROWN Henry Joseph Casey’s respiratory condition—pulmonary phthisis, a form of tuberculosis—continued to worsen, and the elder Casey finally died on October 30, 1902. Pulling together as a team, the rest of the family continued to live at 2508 East Union. By mid-1901, at age thirteen, Jim was making $5 a week—still delivering for the tea shop. He was contemplating attending school again as a seventh grader when he was offered a job as a messenger boy for the American District Telegraph Company (ADTC), on commission.