Category: E Commerce
By Eric Viardot
Presents insights into the evolving position of "service" in excessive expertise businesses and indicates managers how advertising functionality should be stronger through designing prone which are based on buyer wishes and expectancies. The textual content presents research of the 3 serious luck components for high-technology provider companies and examines powerful advertising and marketing ideas for either client and company markets. the purpose of the textual content is that readers will realize how you can comprehend the wishes of high-technology buyers; allure new consumers and construct purchaser loyalty; layout and display screen optimal providers; arrange and deal with human assets for height provider functionality; and enhance powerful aggressive, pricing and distribution concepts.
By Weidong Kou
Electronic fee is the commercial spine of all e-commerce transactions. This publication covers the foremost matters relating to e-payment equivalent to, for instance, public key infrastructure, clever playing cards, fee brokers, electronic money, SET protocols, and micro-payment. Its first half covers the infrastructure for safe e-payment over the net, while within the moment half quite a few e-payment equipment and structures are described.
This edited quantity bargains a well-written and sound technical evaluate of the cutting-edge in e-payment for e-business builders, graduate scholars, and experts. it's also ideal for sessions and coaching classes in e-commerce or e-payment.
By In Lee
Lately, e-business functions have developed past enterprise transactions and prone to incorporate consumer dating administration (CRM), cellular computing, internet mining, e-healthcare, social networking, and internet 2.0. As e-business keeps to create new company types and applied sciences, researchers, better schooling college, and practitioners are in nice want of acceptable reference assets to augment their figuring out of all elements of e-business applied sciences and administration.
Emergent thoughts for E-Business strategies, providers and Implications: Advancing company Frameworks is an authoritative selection of unique, in-depth, and leading edge study articles on e-business innovations, versions, approaches, companies, and purposes. This booklet offers an built-in view of rising matters and applied sciences addressed by means of popular students, supplying researchers and practitioners with the state-of the-art reference for destiny examine and practices on quite a lot of themes together with e-CRM, e-business version, multi-channel administration, e-health, m-commerce adoption, offshore outsourcing, and e-business innovation.
By Paul May
This publication presents the context, architectures, case reports, and clever research that might support the reader take hold of the swiftly evolving topic of cellular trade. could explains the technological elements of cellular trade to enterprise choice makers and the company types to the technologists who layout and construct those digital platforms. it's the one e-book all proper events in an organization can learn to make sure universal realizing. issues comprise units, applied sciences, purposes, criteria, safeguard, and extra.
By United Nations
Info and communications applied sciences have substantial capability to advertise improvement and financial progress. they could foster innovation and increase productiveness. they could decrease transaction expenses and make to be had, in mere seconds, the wealthy shop of world wisdom. within the fingers of constructing international locations, and particularly small and medium-sized organisations, using ICTs can deliver striking earnings in employment, gender equality and criteria of dwelling. This document is meant to supply policy-makers and practitioners with details and research to higher examine the consequences of the transforming into position of ICTs in monetary improvement.
By Brad Schepp
“How am i able to take advantage of YouTube®?” Ever considering its construction in 2005 the video-sharing phenomenon has been newsworthy not just for video clips: clients have been making media appearances approximately how they parlayed their spare time activities into six-figure earning, yet they’ve been tight-lipped by way of their secrets and techniques. fortunately, e-commerce specialists Brad and Debra Schepp have written this entire advisor to utilizing YouTube for enjoyable and revenue. by the point you are performed with this e-book, you are going to comprehend every little thing there's to understand approximately: making plans, developing, and sharing your individual movies that "don't suck" What makes a video move viral Harnessing YouTube's energy for branding, advertisements, and fundraising inside of you’ll locate real-life YouTube luck stories-—from video makers who used the positioning to release profitable consulting companies to a company’s funny “Will It Blend?” video clips that introduced millions of latest consumers to its website.
By James McGovern
* Java 2 company variation (J2EE) is the specification that every one firm Java builders have to construct multi-tier purposes, and in addition the root for BEA's WebLogic program Server and IBM's WebSphere* Revised to be present with the numerous J2EE 1.4 replace that might force monstrous developer curiosity* Written via a top-selling workforce of 11 specialists who offer precise and immense enterprise examples in a vendor-neutral layout, making the knowledge appropriate to varied software servers* Covers styles, J2EE program servers, frameworks, Ant, and non-stop availability* contains broad intermediate and complicated insurance of J2EE APIs* better half site offers extra examples and knowledge
By Zeinab Karake-Shalhoub
The authors of this exact quantity offer a well timed and important point of view on how know-how and the net revolution are altering company and spurring improvement internationally, particularly in rising nations. using a framework grounded in rigorous conception, they supply a fine-grained knowing of digital trade adoption techniques by way of private and non-private quarter entities in constructing international locations. In so doing, they give thought to how every one alternate come across is formed by means of, and in flip shapes, relational features that shape the foundation for development and improvement.
By Dave Chaffey
This bestselling textbook bargains a entire advent to the idea and perform of e-business and e-commerce administration. the writer, Dave Chaffey, brings his logos of authority, readability of expression and educating services to endure on a topic within which he actively lectures and consults.
Popular for its state of the art and modern insurance, this article bargains a world strategy and an outstanding stability among the technical and managerial themes of principal significance to constructing an knowing of this topic. It is a fascinating learn, jam-packed with real-life examples and case studies.
Developed for college kids learning e-business or e-commerce at undergraduate or postgraduate point, and in addition utilized by many enterprise managers, this can be the basic textual content to maintain speed with know-how, procedure and implementation.